Welcome to fileandprint.com

Infosystems print, design, marketing and Web.

First Impressions

In business, first impressions count. It takes three seconds to judge a person. This is about three times as long as it takes to judge a business card - so get this fundamental aspect of your business wrong and you risk falling at the first hurdle. Instead of seeing your company stationery (letter heads, brochures & flyers, printed envelopes, compliment slips) as somewhere that you could cut costs , they should be looked at as your company's flagship. They are usually the first thing a potential customer sees and if you don't get it right, they could well be the last.

Presenting The Right Image

The whole ethos of your business must be tied up in the presentation of your stationery, this isn't to be taken lightly. If you hand over a business card with smiley faces and flowers at a finance meeting, don't expect a call.

How your stationery is designed affects the whole feel of your business - while the clean, traditional lines of a certain font may be the answer for an accountant or solicitor for instance, it may get lost in a busy, colourful PR business card. Flyers in particular need to stand out - if you're competing with other promotional material pushed through letterboxes and into hands, what you offer must be eye-catching.